Exclusive Perfumery in Paris since 1905

L’Histoire de Detaille

The Maison Detaille was founded in 1905 in Paris during the Belle Epoque, a period of French history characterised by artistic and cultural richness, that also marks the Decorative Arts apogee.

A passionate woman, Marie-Aline Detaille, Countess of Presle, stands out with her elegance, audacity and determinism. Innovator, visionary and automotive enthusiast. Those journeys make the Countess realize that the lack of windscreen coupled with the speed, deeply dehydrate her skin. She then asks her friend, the great chemist Marcellin Berthelot, to create a moisturizing treatment to prevent the wind drying effects. We are in 1905, and the "Baume Automobile" was born. It follows the Maison Detaille opening, situated at the 10th Saint Lazare street in the ninth arrondissement of Paris. Today, this authentic address continue to welcome our clients from all over the world: a Parisian boutique, full of history and emotions.

The "Baume Automobile" has been the creative starting point for the « Préparations de Beauté » Detaille, a line of high-end skincare treatments that quickly became the reference cosmetics for the most demanding and prestigious European courts. The Maison Detaille extends its « savoir faire » and cosmetic expertise to loose powders and then to fragrances: success is immediate. The Detaille boutique becomes the best-kept beauty secret of the Queen of Bulgaria, the Queen of Belgium, several maharajahs, countesses, princesses but also various personalities from the world of entertainment, literature, industry and politics.

And the great story is only just beginning…